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An excellent service with plans tailored for individuals, couples, and families, as well as a free 14-day trial and a 60-day refund.
Editor's Note: Aura has some new and improved features that aim to keep their customers safe online including anti-tracking software, email masking, enhanced browser safety, and ad blocking functionality. All of these features were added to the Aura browser extension available to subscribers.
We install security cameras and security systems to protect ourselves and our families from physical danger – burglars, home invaders, and trespassers. But how do we protect something intangible, like our identities and personal information? The answer is identity monitoring services. And Aura is one of the best.
Aura is among the best identity theft services on the market. The company keeps track of credit scores to ensure no one is taking out a loan in your name or using your ID to claim your tax refund. It constantly scans the dark web in case someone posts your personally identifiable information. Aura even provides you with up to one million dollars worth of insurance coverage in the event anyone should steal your identity.
Aura’s Dashboard
FYI: Aura recently added a VPN to their suite of services and Circle Parental Controls to their family plans.
If you’re interested in exploring all of Aura’s best features in-depth, you can check out our Aura review where we cover our experience using the company’s identity theft protection tools. Here, we explore the Aura’s plans and prices. When you get to the bottom line, sometimes a service that has all the top features and benefits doesn’t look quite as good. We can’t all afford caviar, and no one wants to pay top dollar for low-quality caviar. While it’s a bit of a spoiler, we can tell you upfront that Aura actually looks even better when you realize just how much you’re getting for your money.
If you can count, you can choose an Aura plan. Aura offers three different subscriptions and they all provide the same features. The only difference between them is in how many people they cover. So, as long as you can count your family members, you’re in good shape.
There is a separate Kids plan, but it’s not a true identity theft protection plan. We actually think of it more as an add-on, since what it really provides is a suite of parental controls and child safety tools.
Here are Aura’s three plans in a nutshell.
Aura Plan | Individuals Covered | Devices Covered |
---|---|---|
Individual | 1 Adult | 10 Devices |
Couples | 2 Adults | 20 Devices (10 per adult) |
Family | 5 Adults, Unlimited Children | 50 Devices (10 per adult) |
The Family subscription includes all the components of the Kids plan, so there’s no need to purchase that add-on. Features in this plan include monitoring of kids’ Social Security numbers, the option to freeze a child’s credit with all three credit bureaus, online parental controls, and alerts for both cyberbullying and predator dangers.
FYI: Child identity theft protection is a necessity nowadays. Child identities have clean credit backgrounds, making them a tempting target for identity thieves.
As you would expect, the price you pay varies depending on how many people you’re covering. In addition, though, you can save some money by purchasing a full year of service up-front. Of course, we’re not all comfortable making that commitment, and it’s not always easy to come up with a large chunk of change to put down initially. So Aura does allow you to pay one month at a time. It’s just a bit more expensive.
Plan | Monthly Plan | Annual Plan |
---|---|---|
Individual | $13 per month | $119.88 ($10 per month) |
Couple | $20 per month | $215.88 ($18 per month) |
Family | $38 per month | $299.88 ($25 per month) |
Aura tacks on a number of customer-friendly policies, like,
We especially like the 60-day money-back guarantee. It means that even if you sign up for an annual plan, you can cancel your protection if you find a better deal next month.
Keep in mind, though, that these are initial prices. Aura charges more when you renew your plan, as much as 40 percent more.
Here’s a quick look at what features come with Aura’s subscriptions:
Features | Individual | Couple | Family |
---|---|---|---|
Account Monitoring | Yes | Yes | Yes |
Personal Information and SSN Monitoring | Yes | Yes | Yes |
Spam Call, Junk Mail, and Search Site Removal | Yes | Yes | Yes |
Identity Verification Monitoring | Yes | Yes | Yes |
Child SSN Monitoring | No | No | Yes |
Antivirus Software | Yes (10 devices) | Yes (20 devices) | Yes (50 devices) |
VPN | Yes (10 devices) | Yes (20 devices) | Yes (50 devices) |
Safe Browsing | Yes (10 devices) | Yes (20 devices) | Yes (50 devices) |
Password Manager | Yes | Yes | Yes |
Triple-Bureau Credit Monitoring | Yes | Yes | Yes |
Credit Lock | Yes | Yes | Yes |
Bank Account Monitoring | Yes | Yes | Yes |
Financial Transaction Monitoring | Yes | Yes | Yes |
Home Title Monitoring | Yes | Yes | Yes |
Criminal Record Monitoring | Yes | Yes | Yes |
Restoration Services | Yes | Yes | Yes |
Investment Account Monitoring | Yes | Yes | Yes |
Annual Credit Report | Yes | Yes | Yes |
Monthly Credit Scores | Yes | Yes | Yes |
Parental Controls | No | No | Yes |
Child Safety Tools | No | No | Yes |
Price Per Month | $12.99 | $19.99 | $47.99 |
Price of Annual Plan | $119.88 ($9.99 per month) | $215.88 (17.99 per month) | $299.88 ($24.99 per month) |
Again, the only real difference between these plans (besides the number of individuals they protect) is those extra features designed to protect children in the Family plan. If you don’t have kids, you’re not going to pay for anything you don’t need.
Let’s take a closer look at each plan separately to see how they work.
FYI: All of these prices reflect first-year, introductory rates. Renewal rates are sometimes more than double these initial rates. The month-to-month rate for the Couples Plan, for instance, starts at $29 a month but renews after a year at $48 a month. However, this is standard practice in the identity theft protection industry.
One of the advantages of an Aura plan is that you get both identity theft monitoring and credit monitoring. In fact, Aura offers some of the most comprehensive coverage on the market. Here’s a quick list of the key protections provided by the plan:
Aura’s antivirus and VPN functions
To these core identity and credit monitoring features, Aura adds a collection of digital device protections. Individual plans come with:
Maybe our favorite of these bonus protections is something Aura calls Email Alias. In simple terms, Email Alias generates false email addresses when you sign up for new accounts with online sites. These mask your true identity so you’re less vulnerable to data breaches and you get less spam.
We’ve seen other companies charge more than $20 a month for similar services. $15 a month – less if you’re willing to sign up for a year-long plan ($144), is more than reasonable.
>> Compare: Aura vs. Identity Guard
Again, Aura doesn’t overcomplicate things. What does the Couples Plan include? Everything the Individual Plan includes, only doubled. Device protection? Doubled. Both you and your co-subscriber get access to the VPN, antivirus software, and safe browsing tool for up to 10 devices each. Insurance coverage? Doubled. If either you or your co-subscriber should fall victim to identity theft, you’re covered up to $1,000,000. If both of you should fall victim together, you still each get that $1,000,000 coverage.
Note that you don’t actually have to be a romantic couple to take advantage of this plan. Roommates, siblings, friends can sign up together. In fact, accounts are essentially individual and managed separately. You’re simply sharing a subscription with another person. Oh, and saving money. The Couples Plan costs just $20 a month at the monthly subscription rate. That’s a full $5 per month less than purchasing two Individual Plans. Sign up for an annual plan, and save even more.
Obviously, the Family Plan is great for anyone with children. In fact, it’s one of the few identity theft protection plans that allows parents to cover an unlimited number of children. It is worth pointing out that when it comes to device protection, children are counted as adults. That is, the Family Plan still places limits on access to Aura’s VPN and antivirus software. Insurance coverage is similarly limited.
There are other limitations as well. Child monitoring isn’t the same as adult monitoring, for instance. It only protects children’s Social Security Numbers, notifying you if your child’s SSN is used to take out loans or for other nefarious activities.
Still, the Family Plan provides some extra features not available in the Individual and Couples plans, like access to parental controls. With the Family Plan, parents can block and filter websites and apps, manage screen time limits, and track internet usage. Parents also get access to child safety tools, like cyberbullying and predator alerts, and 24/7 in-game voice and text monitoring. Ultimately, unlimited identity theft protection and credit monitoring for kids is definitely a deal.
Pro Tip: Got kids? Worried about protecting their identities? Then you’re going to want to read our guide to keeping your children safe online.
The thing is, the Family Plan isn’t just great for families with children. The option to cover up to five adults means customers have the flexibility to include family members no matter what their living situation might be. Need to cover adult children? No problem. Have a parent who lives with you? You can cover them, no questions asked. Every adult member of your household – up to five – gets full identity theft protection, including credit monitoring. They all get device protection on up to ten devices and up to $1,000,000 in identity theft insurance. Even if you don’t have kids, the Family Plan can be an amazing deal.
The Family subscription is also affordable, considering everything it offers. It’s priced at $50 per month, or you can opt for the yearly plan and pay $384 upfront (and save around $200 if you want to use Aura for the foreseeable future).
Finally, we should point out that Aura offers three additional online security services at no additional cost. When you sign up for any Aura plan you get an antivirus, a password manager, and a VPN. All three are designed to proactively protect your identity, and if you ordered them separately from other companies, they might cost as much as $60 a month.
What do these services actually do? Antivirus protects your devices from malware that might compromise your data. The VPN secures your internet traffic, ensuring nobody can track your online activities. The password manager secures your login credentials and also helps you generate strong passwords. All three prevent your identity from being stolen in the first place, helping minimize Aura’s need to monitor the online world for your data.
We believe Aura’s subscriptions provide excellent value. They come with essential and advanced credit monitoring and identity protection features, and also add extra security tools, like an antivirus, a VPN, and a password manager.
Plus, the provider has plans for everyone: single adults, adults living together, and families (and even includes family-centric features, like parental controls and child safety tools). And you get all of this for a great price — not to mention that Aura also has a free 14-day trial and a 60-day refund for its long-term plans.
FYI: Not convinced Aura is right for you? Then check out our list of the Best identity theft protection services of the year to see which ones provide you with the best value.
Yes, Aura provides a very generous 60-day money-back guarantee. Just keep in mind the refund policy only covers the long-term plans.
Yes, Aura provides access to a free 14-day trial, which we think is enough time to test the service and see if it’s right for you.
Yes, Aura looks for suspicious changes in your credit files at Equifax, Experian, and TransUnion.
Aura’s monthly plans are pretty pricey, but the provider becomes more affordable if you opt for the yearly plans.
While the provider’s plans are a bit pricey, we think Aura’s bonus cybersecurity features more than make up for the cost.